Defend Your Brand Against Infringers and Counterfeiters

Counterfeit products on Amazon, Walmart, and other marketplaces do far more damage than lost sales. They erode customer trust, generate negative reviews against your legitimate listings, and create product safety liabilities that can follow your brand for years. Our counterfeit detection program uses a combination of manual marketplace surveillance, automated listing monitoring tools, and test purchase verification to identify fake products being sold under your brand name or using your proprietary imagery. Once a counterfeit listing is confirmed, we move immediately to file takedown requests through the appropriate marketplace reporting channels, including Amazon Brand Registry Report a Violation, Walmart Brand Portal, and eBay VeRO. Our team documents every counterfeit instance with timestamped evidence packages that include screenshots, product photographs from test purchases, and side-by-side comparisons that clearly demonstrate the differences between authentic and counterfeit goods. This documentation serves a dual purpose: it strengthens takedown requests for faster marketplace action and builds a legal evidence trail should you decide to pursue formal litigation against repeat offenders. We track takedown success rates and resolution timelines across every marketplace, continuously refining our reporting strategies to achieve the fastest possible removal of infringing listings. For brands facing widespread counterfeiting, we develop systematic sweep programs that target entire seller networks rather than individual listings, cutting off the supply at its source.

Not every unauthorized seller is peddling counterfeits, but that does not mean they are harmless. Unauthorized resellers who acquire your products through gray market channels, retail arbitrage, or diverted wholesale stock can undermine your pricing strategy, violate your MAP policy, and damage your brand positioning. These sellers frequently win the Buy Box by undercutting your authorized channel partners, creating a race to the bottom that destroys margin across your entire distribution network. Our unauthorized seller removal program begins with a thorough audit of every seller offering your products on Amazon, Walmart, eBay, and other target marketplaces. We cross-reference each seller against your authorized distributor and retailer list to identify unauthorized parties. For sellers who are not authorized, we initiate a structured enforcement process that begins with formal notification and escalates through cease and desist communications to marketplace complaints and, when necessary, legal action. Our team also works with you to strengthen your distribution agreements, implement serialization and tracking programs, and close the supply chain leaks that allow unauthorized sellers to acquire your products in the first place. The goal is not just to remove today's unauthorized sellers but to build a distribution control framework that prevents new ones from appearing.

Intellectual property violations on marketplaces extend well beyond counterfeit products. Competitors and third-party sellers may copy your product listing photographs, reproduce your copyrighted A+ Content, use your trademarked brand name in their listing titles or backend keywords to divert search traffic, or sell knockoff products that infringe on your design patents. Left unchecked, these violations dilute your brand identity, confuse customers, and reduce the competitive advantage that your intellectual property is designed to provide. Our IP violation monitoring service covers the full spectrum of intellectual property rights: trademarks, copyrights, patents, and trade dress. We systematically scan marketplace listings for unauthorized use of your brand assets and file infringement reports through every available channel. For trademark violations, we leverage Amazon Brand Registry, Walmart Brand Portal, and equivalent programs on other platforms to file takedown requests with supporting documentation. For copyright infringement involving your product images, A+ Content, or listing copy, we file DMCA takedown notices and marketplace-specific copyright complaints. When marketplace reporting channels are insufficient or when a violator is a repeat offender, our team prepares and sends formal cease and desist letters that put the infringing party on legal notice. These letters are drafted with precision, citing specific intellectual property registrations, documenting the infringing activity with evidence, and outlining the legal consequences of continued violation. Cease and desist communications serve both as a deterrent and as a necessary precursor to potential litigation, establishing a paper trail that demonstrates your brand actively defends its intellectual property rights.

Effective brand protection on marketplaces is not a series of one-off takedowns. It is a comprehensive, ongoing strategy that integrates monitoring, enforcement, legal preparedness, and supply chain controls into a unified program. Our team works with you to develop a brand protection strategy that reflects the specific threats your brand faces, the marketplaces where you operate, and the intellectual property assets you need to defend. We start with a brand threat assessment that maps your vulnerability to counterfeiting, unauthorized reselling, listing hijacking, and IP theft based on your product category, price points, brand recognition level, and distribution structure. From this assessment, we build a prioritized enforcement plan that allocates resources to the highest-risk areas first while establishing baseline monitoring across all threat vectors. We also enroll your brand in every available marketplace enforcement program, including Amazon Brand Registry, Amazon Transparency, Amazon Project Zero, Walmart Brand Portal, and equivalent programs on other platforms. These programs provide enhanced reporting tools, automated protections, and direct escalation paths that accelerate enforcement outcomes. Our team manages your enrollment, configures program settings, and monitors program performance to ensure you are getting maximum value from every brand protection tool available. Regular reporting keeps you informed of enforcement activity, threat trends, and program effectiveness so you can make informed decisions about your brand protection investment.