E-Commerce Specialized Bookkeeping & Financial Record-Keeping
SKU-Level Cost Tracking
Understanding profitability at the individual product level is essential for making smart inventory and marketing decisions. Our team tracks landed costs, marketplace fees, fulfillment charges, advertising spend, and return-related expenses for every SKU in your catalog. We build cost models that account for variations in shipping rates by destination, FBA fee changes across size tiers, and promotional discounts that affect net revenue. This granular tracking allows you to identify which products truly drive profit and which ones consume margin, insights that are impossible to extract from aggregated financial summaries alone. We update these cost models regularly to reflect changes in supplier pricing, shipping rates, and marketplace fee structures.
Chart of Accounts Design for E-Commerce
A generic chart of accounts cannot capture the financial complexity of a marketplace business. We design custom account structures that separate revenue by marketplace and channel, categorize fees by type and platform, and isolate advertising costs by campaign objective. Our chart of accounts framework distinguishes between FBA fees, referral fees, storage fees, and removal order costs so you can track each expense category independently. We also create dedicated accounts for marketplace-specific programs like Subscribe and Save, Lightning Deals, and Vine, giving you complete visibility into the financial impact of every program you participate in. This structured approach makes tax preparation straightforward and audit responses fast.
Transaction Categorization & Automation
E-commerce businesses generate thousands of transactions every month across multiple platforms and payment processors. Manual categorization is not only time-consuming but also error-prone. Our team implements rule-based automation that categorizes the vast majority of transactions accurately on import, using pattern matching against marketplace settlement reports, payment gateway exports, and bank feeds. We review and refine these rules continuously to handle new transaction types, fee structures, and promotional programs as they appear. For unusual or one-time transactions that fall outside established patterns, our bookkeepers apply manual review and categorization within 48 hours. This hybrid approach combines the speed of automation with the judgment of experienced e-commerce accountants.
Marketplace Revenue Reconciliation & Payment Gateway Alignment
Settlement Report Analysis
Marketplace settlement reports contain dense financial data that requires specialized knowledge to interpret correctly. Amazon settlement reports alone include dozens of transaction types ranging from product charges and gift wrap credits to FBA inventory placement fees and reimbursement adjustments. Our team parses these reports line by line, matching each entry to the corresponding order, return, or adjustment in your accounting system. We flag anomalies such as unexpected fee increases, reimbursements that were approved but never paid, and promotional charges that do not match your deal submissions. This rigorous analysis often uncovers financial discrepancies worth thousands of dollars per quarter that would otherwise go unnoticed.
Payment Gateway Reconciliation
For sellers who operate their own direct-to-consumer storefronts alongside marketplace channels, payment gateway reconciliation adds another layer of complexity. Stripe, PayPal, Square, and other processors each have their own fee structures, settlement timelines, and reporting formats. Our team reconciles every gateway deposit to the underlying transactions, accounting for processing fees, chargebacks, disputes, and currency conversion charges. We maintain separate tracking for each payment method so you can compare processing costs across gateways and make informed decisions about which payment options to offer your customers. When chargebacks or disputes arise, we ensure the financial impact is recorded accurately and any recovered funds are properly credited.
Multi-Currency Operations & International Financial Management
Exchange Rate Tracking & Gain/Loss Reporting
Every international transaction involves at least two exchange rate events: the rate at the time of sale and the rate at the time of settlement. The difference between these rates creates realized gains or losses that directly impact your bottom line. Our team records exchange rates from authoritative sources at each stage of the transaction lifecycle, calculating and categorizing currency gains and losses with precision. We produce monthly reports that break down exchange rate impact by marketplace, currency pair, and time period, allowing you to see exactly how much currency movements cost or contributed to your international operations. This data is essential for accurate tax reporting and for evaluating whether international expansion targets are meeting their profitability goals after currency effects are considered.
International Tax Compliance Support
Operating across borders means navigating VAT, GST, consumption tax, and other indirect tax regimes that vary by country and product category. Our accounting team maintains the financial records and transaction documentation that your tax advisors need to prepare accurate international tax filings. We track VAT collected and remitted by country, maintain records of customs duties and import fees, and ensure that intercompany transactions are documented at arm's length for transfer pricing compliance. While we work alongside your dedicated tax professionals for filing and advisory services, our record-keeping ensures they always have clean, complete, and well-organized data to work from.
Currency Conversion Optimization
The method and timing of currency conversions can meaningfully affect your net revenue from international sales. Marketplace-provided currency conversion services are convenient but often carry hidden spreads that exceed those available through dedicated foreign exchange providers. Our team analyzes your conversion costs across all channels and recommends strategies to reduce them, whether that involves holding foreign currency accounts, using specialized FX services, or adjusting the timing of transfers to align with favorable rate windows. We track conversion costs as a distinct expense category so you can measure the savings from any changes implemented.
Financial Reporting, P&L Analysis & Cash Flow Management
Profit & Loss Reporting by Channel and Product Line
A consolidated P&L tells you whether your business is profitable overall, but it cannot tell you where that profit comes from. Our channel-level P&L reports break down revenue, cost of goods sold, marketplace fees, advertising spend, and fulfillment costs by individual sales channel and product line. You can see at a glance whether your Amazon US business subsidizes your Walmart channel, or whether a high-revenue product line actually destroys margin after advertising costs are fully allocated. We also prepare trend analysis reports that track profitability metrics over time, making it easy to spot deteriorating margins before they become a serious problem. These reports are formatted for both operational review and investor or lender presentations.
Cash Flow Forecasting & Working Capital Management
E-commerce businesses face unique cash flow challenges because marketplace settlement timelines, inventory purchasing cycles, and advertising spend create significant gaps between when cash goes out and when it comes back in. Our team builds rolling cash flow forecasts that model your expected inflows from marketplace settlements and direct sales against planned outflows for inventory purchases, advertising budgets, operating expenses, and tax obligations. We identify potential cash shortfalls weeks in advance, giving you time to adjust purchasing schedules, negotiate extended payment terms with suppliers, or arrange short-term financing. We also monitor your working capital metrics - including days inventory outstanding, days payable outstanding, and cash conversion cycle - to ensure your business maintains healthy liquidity while funding growth.
Financial Statements & Audit Readiness
Whether you need financial statements for internal decision-making, bank loan applications, investor due diligence, or annual tax preparation, our team delivers clean and well-documented reports that stand up to scrutiny. We maintain organized supporting schedules for every material balance sheet account, including accounts receivable aging by marketplace, inventory valuations by product category, and accrued expense details. Our month-end close process includes a standardized checklist of reconciliations, adjustments, and reviews that ensures consistency and completeness every period. When your CPA firm or auditors request documentation, we provide organized workpapers and clear explanations that minimize back-and-forth and reduce the cost of your audit or review engagement. This commitment to audit readiness means your financial data is always prepared to support whatever business decisions or external requirements arise.